Sober Ins and Outs for 2025

In the latest episode of 'The Sober Butterfly Podcast,'Nadine discusses her projections around upcoming trends, habits, and shifts for 2025 in the sober community. Sober INS for 2025: the rise of sober events and gatherings, the increasing popularity of sober travel, and the growth of the non-alcoholic beverage industry. Sober OUTS for 2025: peer pressure to drink, toxic wellness trends, and the lack of representation in the sober movement.

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Transcript

the-sober-butterfly_10_01-02-2025_083159: 0:00

Here's what we're trying in 2025. When someone asks you why you don't drink. We're going to look at them dead in their eye and we're going to respond with a question, Oh, why don't you drink? Why do you drink? If someone is asking why you drink, I feel like the better question is why they are still drinking in 2025. I don't need to explain myself. And if I do, then I need you to explain why you still drink this poison. that to me needs more of an explanation than why I'm choosing not to drink.

the-sober-butterfly_4_01-02-2025_074852: 0:35

Hello, hello, and welcome back to the Sober Butterfly Podcast. Let me start by saying Happy New Year to everyone. Okay, be honest. Did you? Did you eat 12 grapes under the table on New Year's Eve? If you follow me on social, you already know I did. Also, if you caught last week's episode, you already know when I did a recap of my 2024, the dating love life area, it could, it could use some work, right? So this year I wanted to take no chances. So yeah, I ate those 12 grapes under the table after the stroke of midnight and I'll let you know how it goes this year. And if you have no idea what I'm talking about, just know that legend has it that eating 12 grapes after midnight will usher in prosperity, luck and love in the following year. So you eat a grape and you make a wish. I don't know if it will actually work, but I have nothing to lose because out here in these streets Let me tell you it's been a struggle bus Anyway, let's get into this week's episode. I'm diving into the ins and outs for 2025. Sober edition, of course. So if you're thinking about what trends, habits, and shifts we'll be seeing in the sober world this year, then buckle up because I'm sharing everything you need to know. Whether you're sober curious or you've been sober for a while, this episode is packed with ideas, trends to inspire your journey this year. All right, let's get into it.

the-sober-butterfly_6_01-02-2025_075344: 2:10

first up, let's talk about what's in for 2025 in the sober world.

the-sober-butterfly_5_01-02-2025_075212: 2:15

Quick disclaimer here. These are my ins and outs.

the-sober-butterfly_6_01-02-2025_075344: 2:18

These are my predictions. I did not consult a single person or committee So keep that in mind, but my first in for 2025 sober events and gatherings. Since getting sober, I mean, I haven't been sober for that long. It's been three years, but since then I've seen an explosion of sober events from sober bars and alcohol free happy hours to whole festivals and group retreats dedicated to the sober lifestyle. The idea of sober events and gatherings is it's not about drinking It really is about building connection when alcohol is not the priority, when it's not the focus, I feel like you have more depth, and you have more connection, when you have like real conversations with people beyond Needing, I always use this term, a social lubricant to ease into conversation because so many people, myself included, would use alcohol to loosen up, to feel confident so that I could approach someone or talk to a stranger or be this more extroverted version of self, even though I'm pretty extroverted by nature. I find that when I go to events like, I'm not gonna lie, I still have a little bit of anxiety, right? Like you're in a new environment. A prime example of this is my friend, Sam, who's also a friend of the show she came on. Around this time actually last year so you can check out her episode, but Sam runs an event organization called third place bar and She throws in my opinion the best sober parties in NYC Last night she hosted a kickoff party for Dry January. It was at this really cute bar in Lower East Side, here in New York, called Hekate, which is a sober bar. And there were a lot of people there. It was pretty packed out. I didn't know who was gonna be there. I didn't have the RSVP list. The only person I knew that was gonna be there was Sam, who's my friend, who runs these events but, it's this idea of pushing yourself beyond the comfort zone, that's where the growth really takes place. I felt like I was my best version of self. I was social, I was sipping, I was mingling. It was a vibe and that's what I really appreciate. So, quick plug, if you're ever in the NYC area, Check out third place bar. She's always hosting events. Her calendar is live So you can always stay updated with things that are happening fun social things that are happening in nyc depending on where you live could be, you know, a barrier, a barrier of entry. So, if you're in a place that doesn't really have sober events and gatherings, there's a few things you can do. You could start something and it doesn't have to be this huge event where you have like 400 people there It could just be Hey guys I'm gonna have this meetup Like my friend gabby who's also a friend of the show We did an episode around Fun things to do basically in new york city that doesn't involve drinking what I loved about Gabby's episode and even how I connected with gabby in the first place was she simply hosted a Meetup, it was a galentine's day sober meetup at Hekate the same bar I went to last night And it wasn't this huge turnout It was quality versus quantity there were probably like 10 of us girls and no one knew each other She simply posted some stuff on her stories and I followed her and saw it and I was like, you know what? Why not? I'm gonna show up. I love girls. I love valentine's day. I actually didn't have a valentine So I was like i'm gonna Go hang out with my girls and I made lasting connections at that event. So I encourage anyone who feels like maybe their environment doesn't reflect the sober space or doesn't reflect what they're looking for to just create something. Start small. It could even be at your home. If you feel comfortable inviting strangers or even people, you know, to come over to have a little hang session. Going back to Third Place Bar and Sam, she's hosted tons of events from like, even this summer I went to a Sober, what was it? It was a Sober Singles Mixer. The first singles mixer I'd ever been to. And I'm so glad that my first introduction to like mixers, single mixers, didn't involve alcohol. If I were still drinking I would have pre gamed to go to said mixer because it's awkward when you put yourself out there especially dating, right? So i'm really happy that I was able to go. I mean it didn't really lead to any romantic connections, but You It was fun. It was a good experience. It was a good time and just knowing that other people were there for the same reason Like they were also sober or sober curious or just not obsessed with drinking And wanted to make connections whether they were romantic or platonic was really a Valuable experience for me and she's actually having another singles mixer this month. So make sure you check out her calendar

the-sober-butterfly_7_01-02-2025_080521: 7:24

Basically I'm just seeing more and more Sober events and gatherings. I'm so here for it. I love connecting without alcohol. This really promotes inclusivity Accessibility because all are welcomed, you know, you don't have to be sober to attend these events. It really creates a space where everyone, regardless of their relationship with alcohol, feels comfortable. It also breaks stereotypes. I'm so sick of people thinking or assuming that If you're sober you're boring and you are home every single friday night curl up on the couch with a book now Don't get me wrong. I do like to curl up with a good book, but that is not my baseline. That's not my default i'm still out here and I think what these events are showing is Fun, it's redefining fun, because they really do challenge the misconception that alcohol is necessary for socializing. And what I'm seeing happen is this cultural shift where sober events are normalized. And it's not just because you're sober. We, as a collective, we as a community, embrace leading a more alcohol free lifestyle. I think the visibility piece and why I promote My outings and my fun nights out sober is because more visibility equals more acceptance long term So if you do go out also make sure you show people like i'm still out here. I'm still dancing Listen, I love to dance. I do not need Anyone to give me any substance to get on the dance floor. Promoting this showing this I feel like is really Inspiring to others who may be wanting to explore the possibilities of sobriety.

the-sober-butterfly_6_01-02-2025_075344: 9:02

I love sober events and gatherings, and I just feel like we're going to see an uptick of more events, more parties, more festivals, more group retreats dedicated to sobriety. Or at least the emphasis not being on drinking, because I recognize that not everyone needs to fully embrace this sober lifestyle.

the-sober-butterfly_8_01-02-2025_080951: 9:23

Okay, my next N for 2025, sober travel. Who says you need a drink to enjoy a vacation? Sober travel is taking off in a big way, I predict, at least in 2025. I want you to think about sober group trips or alcohol free vacation spots and wellness retreats and even redefining places that boozy as still welcoming and still a possibility for sober people for me a big part of removing alcohol from my life was because I Kept finding myself in Compromising situations across the board but specific to travel because when you travel you are outside of your comfort zone You're outside of your element. You're in a foreign place. And so if anything you should be more vigilant You should be more cautious and careful And because so much of my focus on every trip I took was centered on alcohol I wouldn't slow down if anything I would turn up more and drink more and just put myself in Situations that I'm so thankful to God that I have walking away from unscathed for the most part. I mean, I've had some things stolen, you know, I've passed out in various beach clubs. I've relied on the kindness of many strangers to get me to a safe place, but nonetheless, you know, I'm thankful for those experiences because they have taught me The value of sober travel last year on the podcast I had Michelle plant come on Michelle is an avid traveler Michelle and I have this like little mini debate around solo travel obviously sober versus group travel sober or group sober trips and She runs her own sober Group trips which one day michelle if you're listening to this i'm for sure coming and joining This community that you've built But I think no matter what whether you go solo or with a group Sobriety is the anchor and that can really define the type of experience that you have Since getting sober three years ago, I think I've gone to like over 15 countries sober. Travel has always been one of the greatest loves of my life. If I'm being honest, I cannot get enough of it, but I've fallen even deeper in love with travel since getting sober, because I don't have to worry about my safety as much. I don't have to worry about wasting hundreds, no, thousands of dollars because I'm too hungover to make the excursion that I booked, I save money. So much of my budget, I realize, was devoted to drinking. I would splurge and do, for example, an all inclusive hotel simply because I wanted to be able to drink uninterrupted. Like, give me all the drinks. And if you think about it, it's like so crazy that you would want to waste so much of your vacation or your holiday blacking out. Because that's what I would do I black out I have countless stories I'm not gonna get into it all right now right here, but just know that sober travel is not just about abstaining from alcohol It's about saying yes to fully experiencing the world and it truly opens the doors It opens the door to deeper connections greater health and more meaningful adventures Which proves that life's Best moments are even better when lived with clarity and intention You can create lasting memories that you remember Um all without the need for a drink in hand that's another in that I have for 2025 sober travel will lead to mindful exploration, better health and energy, authentic connections and truly peace of mind, which is. It's priceless in my book.

the-sober-butterfly_9_01-02-2025_081737: 13:24

Another in I have for 2025, non alcoholic beverages. I'm seeing so many. Bars and restaurants have non alcoholic options outside of soft drinks, okay? When I go to a bar or restaurant, not just here in New York, anywhere, anywhere in the world, I expect to see a non alcoholic menu. And if your non alcoholic menu simply includes soft drinks like Sprite, Coke, root beer, straight to jail. That is a big no no. I have a sophisticated palette. I Need options. Okay,

14:00

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the-sober-butterfly_9_01-02-2025_081737: 15:44

so from NA wines beers spirits to like I said sober bars This trend is not going anywhere. In fact, the non alcoholic beverage industry is experiencing a significant surge in growth and innovation, which is reflecting changing consumer preferences and cultural shifts, because we, collectively, we, the sober people, are growing in numbers. A few months ago, I was invited to a panel with distill ventures and ritual, the nonalcoholic spirits company. And I learned so much from that panel just in terms of How much the non alcoholic beverage industry Is growing and just so you're clear distilled ventures is basically like this accelerator that provides investment opportunities for different spirits startups, so they actually helped Ritual become One of the leading non alcoholic beverages in the industry from that panel. I learned so much and I took some notes about some of the key projections. That the non alcoholic beverage industry is expected to Reach this year. So in terms of market growth, there's obviously a rising demand So the global non alcoholic beverage market is projected to reach over 1. 73 trillion dollars by 2026 which is about a 6. 8 CAGR growth, In terms of non alcoholic spirits leading in that sector. We have ritual zero proof, which Was a part of that panel we have seed lip and Lyres, those are probably like the three biggest NA beverages right now available and you can find most of those beverages in your local grocery store Related to consumer trends, obviously, the sobriety movement is a big proponent of why people are exploring alcohol free lifestyles. also the sober curious movement, dry January In general, younger generations, we know this, Gen Z, are drinking less, and prioritizing their wellness more. And they're looking for beverages that align with their values and their lifestyle. And then there's also this idea of the low and no alcohol demand, which is, I think, more of a balance, a preference for people who are looking for moderation. And so therefore, instead of having something with a high ABV, they go for lower options. I feel like that's perfect for anyone who may not want to fully be sober, but they're looking to optimize their lifestyle more and just have more health conscious choices available. We're also seeing growth in the hospitality and retail expansion. Bars and restaurants, like mentioned, are offering more of a robust, that's what I was looking for, like a robust non alcoholic drink menu to meet customer expectations. And then we have dedicated spaces like sober bars. There's a lot of alcohol free pop ups, which I'm also going to. One on Saturday from you guessed it third place bar So just to close out my sober in around non alcoholic beverages, my projections include mainstream adoption. This is my hope. Non alcoholic options will become a staple. Not just a niche. It will be everywhere. It will be in bars, restaurants, households, hotel bars, whatever. Also feel like there'll be some technological advancements. So more innovation around fermentation and distillation techniques. I learned this from the panel I went to with Distil Ventures and Ritual, they're working on innovating a lot of the ways to improve the taste and authenticity of NA beverages because a complaint I've heard and even personally have experienced is things don't quite mimic the taste of alcohol. Now, depending on your preference, That could be triggering for some. Some people are like, you know what? I don't need my NA whiskey to taste like real whiskey. That is too much for me. I get that. I think as I experiment more and grow more in my sobriety and when I say experiment, I mean like mixing up different mocktails. I do want things to replicate that taste and It doesn't make me feel triggered. But obviously you have to do what makes sense for you I think an area that really has an opportunity is non alcoholic wine specifically Non alcoholic red wine. Last January. I hosted a ton of events and they were wine tastings non alcoholic wine tastings, of course and One of my favorite non alcoholic red wines was by Lautus it was also a fan favorite amongst the different groups that I had come to the events and I believe it's called Yes, it's called Red Savvy. So yummy. It's the best non alcoholic red wine that I've had. And as an avid red wine drinker back in the day, I appreciate how it tastes, but I do see room for improvement across the board.

the-sober-butterfly_10_01-02-2025_083159: 21:01

Okay, now let's flip the script and talk about what's out in 2025. While the sober space has grown, as we've discussed, there's still this idea that sober people need to explain or justify themselves or their sobriety. And I feel like it's linked to this idea that sobriety is something to be ashamed of. And I want to disrupt that. I'm sending a cease and desist in 2025, I want people to stop feeling pressured to drink or to justify our decisions. Sobriety is a personal choice and we should not have to apologize for it and with that being said, I have a confession to make. Ah, it's been on my chest for a while, but 2025, I'm just going to be my full, authentic, honest self. And the truth is, I was that person. I was that friend pressuring people to drink. Shot, shot, shot, shots, what time is it? Shot o'clock. I would be the person that would even go so far as to alienate or belittle people who couldn't keep up with me. And A lot of people, if I'm being honest, couldn't keep up with me, for good reason. And I think that's why I've learned to have grace for people who default mode pressure you to drink because they're drinking. I don't personally take offense to that anymore. I'm like, Oh, this is a reflection of your relationship to alcohol. You feel uncomfortable in my presence because you're drinking. It has nothing to do with me. And if people go so far as to ask me if I say I'm not drinking or, you know, I don't drink, if they ask why, I have a Rolodex of different reasons I give. I like to use it as a social experiment actually. So sometimes I'm like, I'm an alcoholic. Other times I'm like, Oh, it doesn't agree with me. It just depends on the setting and who I'm talking with, but the truth is no answer is sufficient. You don't have to give a reason. Here's what we're trying in 2025. When someone asks you why you don't drink. We're going to look at them dead in their eye and we're going to respond with a question, which I know is so annoying, but hear me out. Oh, why don't you drink? Why do you drink? I know it's awkward, but throw it back at them. We are changing the narrative. We are redefining how we see sobriety or how we choose to live our alcohol free lives. And if someone is asking why you drink, I feel like the better question is why they are still drinking in 2025. I don't need to explain myself. And if I do, then I need you to explain why you still drink this poison. Like, that to me needs more of an explanation than why I'm choosing not to drink. But, I digress. I was that person that would make people feel bad for their choice to not drink, but now I can clearly see it's because I felt bad about how much I was drinking. So let's just say goodbye to peer pressure to drink in 2025. Like mind your business. You don't need to worry about what's in my cup. I won't worry about what's in your cup and we can coexist and be happy. It's great.

the-sober-butterfly_25_12-24-2024_142305: 24:15

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the-sober-butterfly_11_01-02-2025_083729: 25:49

Okay, something else I want to say goodbye to in 2025, toxic wellness trends. What's tricky about toxic wellness trends is that they are presented as wellness trends. So it can be difficult to discern, okay, is this actually, Good for me And even dry January, I feel like fits under this umbrella of being a toxic wellness trend to a certain extent. Hear me out. So, dry January, which, Clearly, it's dry January right now. It's this annual challenge to abstain from alcohol for a month. And it has grown exponentially in popularity, which I, I'm for it. Like I, I like that people want to take the opportunity to reset their habits, maybe reflect on their relationship with alcohol and embrace a healthier lifestyle going into the new year. However, here's my caveat, like many wellness trends, Dry January isn't immune to being co opted by the toxic wellness culture. And just so we're clear, we have shared language, what I mean by toxic wellness culture I'm referring to. This emphasis on perfectionism, um, and as a semi reformed perfectionist, that can lead to guilt or fear if you don't do things perfectly. Now specific to dry January I want to start with this perfectionism, right? Like for me sobriety is all about Progress not perfection. That is a mantra. I recite often and I think sometimes the toxic messaging around dry January which can make it feel like a failure for some is that by slipping up you're overshadowing the true purpose, which is to experiment with sobriety and improve your health. And I failed many dry Januaries in the past because I would have a slip up. And instead of just saying, okay, well, you know, it was just that slip up. I'm going to get back on the wagon tomorrow and not drink. I would just say F it because, you know, I had this idea that it had to be perfect. And if I'm not drinking Consecutively for 31 days in January then what's the point? So I think that can be a little bit of an inherent danger there I think also This idea of obsessing with productivity, I think this is more like a January thing not specific to just dry jan But dry january can be framed as a way to be more productive or optimized reducing the nuanced decision to drink less to a performance metric It's this contrast where it's like, Oh, you know, I, I'm not drinking and I should be my highest self and you don't feel like your highest self because maybe you're craving alcohol or maybe you feel triggered or you feel isolated. And so there's just so much that goes into, I think. Assuming that dry January is going to fix all of your life and that's not, that's not going to happen. Just to be clear, I do think dry January can be transformative and it can even lead to long term sobriety if that's the goal for some, but I also feel like that emphasis on perfection or restricting yourself, like even the messaging around like quitting alcohol or giving up something instead of like gaining something or, you know, growing, um, can make it feel limited or make it feel Punitive, even. Sobriety is about healing not punishment and instead of focusing on like cleansing or detoxing I think we should shift to nurturing, nurturing our bodies with love and care. I think the toxic wellness culture can turn something well meaning. like dry Jan into something that may be too rigid or unattainable it really does create pressure to Conform to really extreme standards that prioritize maybe image over genuine well being

the-sober-butterfly_12_01-02-2025_084550: 29:48

My last out that I want to discuss today is lack of representation. It is time people, it is time for more voices, more stories, more representation out here 2025. I feel like it will be the year where all sober stories are heard no matter where they come from or how. You know, a person got sober and Something that I learned recently that I'm so excited to share with you today. Is the Queen miss Riri miss Rihanna? Fenty herself Announced New Year's Eve. She was doing a countdown on her live her Instagram live and 5, 4, 3, 2, 1, Happy New Year and oh my god guys. I have not had alcohol in a year. Who knew? Who knew? Just because Rihanna is a celebrity does not mean that she has to divulge every aspect of her life and I don't expect her to, but there was just something so beautiful about that moment where Rihanna used her platform, which has far reach, her deciding in that moment to share that, do you know how many people are probably going to either A, stop drinking or B, question their drinking or C, do both? I think her sharing that is a form of representation and I'm no Rihanna. I don't know about you. I know that we don't have the same maybe social currency. As rihanna, but that doesn't matter you showing that you're on the dance floor with your mocktail having a blast You showcasing that you are traveling and you are connecting with people you sharing how life looked before versus how it looks today. Even if that impacts one person, that makes a difference. people are watching. Here's the thing. This is something I've learned from sobriety. Obviously, I'm Public, I'm out here talking about this, but you'd be surprised how many people are actually looking for examples. Before I got sober, I didn't know anyone sober in real life. So I turned to social media and that's where this whole sober world was opened up to me and not just opened up to me, welcomed me and seeing the representation. In some areas, lack of, but seeing some people just out there boldly living their best lives without alcohol spoke to me. And even if I didn't directly tell those people like, hey, you really inspired me or you really showed me that there could be another way. The seed was planted. There was a seed that was planted, and I wish I could go back in time, actually, three years ago, when I was fielding different sober accounts and saying, okay, like, this person looks like, oh, they look kinda cool, they look like they're having fun, oh, they're sober, too? Cool! Like, when I was doing that, I wish I could go back in time and just Express how grateful I am to them for their presence, for their platform, and I'm not saying that everyone needs to be a public figure or start a podcast or YouTube or, you know, be out here like I am, airing all my dirty laundry, my business, but I do think that just telling people that you don't drink once again, not having to explain why, but like, just showing people that you don't need alcohol to live life Is enough and so I want to see more representation and I predict that we are going to start seeing more representation I mean Rihanna kick started 2025 hard. Okay, she came out. She is one of my favorite celebrities I'm not even like a celebrity obsessed person, but I love Rihanna and when she did that I was just like speak Tell the people girl because I already know that she has helped so many people with that simple Announcement that she hasn't drunk in over a year Alrighty, so now we know what's in and what's out for 2025. Let's wrap up with some actionable takeaways. So first and foremost, I want everyone to join the movement. Join me. Join us, join us, whether it's finding, you know, a sober event to attend or trying out a new non alcoholic drink. Maybe you want to dive more deeply into self care. Find one thing this year that really excites you about sobriety and make it your priority. Number two, I want us to stay connected. So if you feel isolated, lean into sober communities that can be in real life, that can be online. There are so many ways to find your people. Don't be afraid to build your sober squad. And then lastly, my third takeaway slash tip for 2025, let go of guilt. Sobriety is all about you. So please let's let go of any guilt or shame that may come with your choice to quit drinking or be sober. 2025 is all about owning your own story and standing in your power. All right, that's a wrap on today's episode of the sober butterfly. I hope you're feeling inspired and ready to kick off 2025 with a fresh perspective on sobriety. I would love to hear from you. I really mean it when I say that. So feel free to DM me, email me. Everything is linked in the show notes below. So connect with me, please. What are your ins? What are your outs for 2025? This is not an exhaustive list. I have more predictions,, ins and outs, but for the purpose of this podcast, I wanted to share my big three ins and my big three outs. So once again, my three ends for 2025 sober edition. In sober events and gatherings, in sober travel, in non alcoholic beverages, out, Peer pressure to drink, out toxic wellness trends, out lack of representation. if you enjoyed today's episode. Please share it with a friend or a loved one who you feel would benefit from hearing this message Also, I would love if you left me A review for the podcast if you have not already done so it really helps the show grow Lastly as mentioned, please connect with me, tag me on social add me to your stories. I will repost I will respond. I love you guys so much. Happy new year. Happy 2025. I'm so excited to be bringing you new episodes all year long. Bye.